{"id":31988,"date":"2026-07-16T07:50:16","date_gmt":"2026-07-16T07:50:16","guid":{"rendered":"https:\/\/etecnic.es\/?p=31988"},"modified":"2026-07-16T07:50:16","modified_gmt":"2026-07-16T07:50:16","slug":"electrificacion-transporte-personas-mercancias","status":"publish","type":"post","link":"https:\/\/etecnic.es\/ca\/noticies\/electrificacion-transporte-personas-mercancias\/","title":{"rendered":"Transport de persones i de mercaderies: dues velocitats per a una mateixa ciutat."},"content":{"rendered":"
\n

Per Jorge R\u00edos, CEO d’Etecnic Mobilitat El\u00e8ctrica<\/h1>\n

Fa unes setmanes vaig assistir a la fira NME de Mil\u00e0, dedicada al transport de persones. Em va sorprendre la seva atmosfera: tranquil\u00b7la, silenciosa i altament professional.<\/p>\n

Els qui est\u00e0vem all\u00e0 \u00e9rem, majorit\u00e0riament, perfils t\u00e8cnics: operadors, enginyers i responsables de flota enfocats a resoldre reptes concrets.<\/p>\n

El m\u00e9s impressionant va ser constatar la maduresa en l’electrificaci\u00f3 d’aquest sector. Ciutats com Mil\u00e0 o Par\u00eds ja avancen amb pas ferm cap al 100% de flotes d’autobusos el\u00e8ctriques.<\/p>\n

A Espanya, Madrid i Barcelona aposten fermament pel vehicle el\u00e8ctric, descartant altres alternatives. Des d’Etecnic<\/a> participem activament en aquests projectes i dono fe que aquesta transici\u00f3 ja no es debat: s’executa.<\/p>\n

\n

Dues fires paral\u00b7leles, dues realitats de la mobilitat urbana<\/h2>\n

El contrast era absolut just a l’altre costat del passad\u00eds, on se celebrava la fira de transport pesant i log\u00edstica. Un ambient molt m\u00e9s multitudinari i vibrant, per\u00f2 tamb\u00e9 ca\u00f2tic i dispers.<\/p>\n

Aquesta dualitat la vaig tornar a viure al Congr\u00e9s de Smart Distribution d’AECOC, on es van evidenciar les realitats oposades que conviuen al nostre pa\u00eds:<\/p>\n

\n
\u25a0<\/span>Centres urbans amb pressi\u00f3 tur\u00edstica (C\u00f2rdova, Madrid):<\/strong> La distribuci\u00f3 de mercaderies viu en una cursa constant contra el rellotge i la saturaci\u00f3 de l’espai.<\/div>\n
\u25a0<\/span>Ciutats residencials i perif\u00e8riques:<\/strong> Amb avingudes amples, on ja es proven pilots de repartiment nocturn molt m\u00e9s pausats i planificats.<\/div>\n<\/div>\n

“L’electrificaci\u00f3 del transport de persones avan\u00e7a m\u00e9s r\u00e0pid perqu\u00e8 la seva operaci\u00f3 \u00e9s predictible: rutes fixes, horaris estables i c\u00e0rrega centralitzada. La distribuci\u00f3 de mercaderies, en canvi, \u00e9s din\u00e0mica per naturalesa, fragmentada i molt m\u00e9s dif\u00edcil d’endre\u00e7ar sense canviar abans el mateix model d’operaci\u00f3.”<\/p><\/blockquote>\n

\n

La teoria de jocs i el dilema dels marges comercials<\/h2>\n

A AECOC vaig presenciar les dues cares de la moneda. D’una banda, gegants com Amazon adaptant la seva colossal maquin\u00e0ria recolzant-se en el comer\u00e7 local per a l’\u00faltima milla.<\/p>\n

De l’altra, un empresari mitj\u00e0 em confessava amb honestedat el dilema real: en repartir marges a la cadena interm\u00e8dia i buscar un preu competitiu per al client final, la sostenibilitat sol ser el primer que se sacrifica.<\/p>\n

Aqu\u00ed sorgeix la pregunta clau: qui est\u00e0 disposat a cedir una mica de benefici perqu\u00e8 hi guanyem tots?<\/strong><\/p>\n

Si apliqu\u00e9ssim la teoria de jocs a la distribuci\u00f3 urbana, la cru\u00eflla \u00e9s clara: acceptem reduir un 10% de marge per avan\u00e7ar junts cap a un model net, o continuem competint de manera individual esperant que l’impacte l’assumeixi un altre?<\/p>\n

El transport de persones va trobar la resposta remant en la mateixa direcci\u00f3 gr\u00e0cies a regles de joc f\u00e0cils de compartir. El de mercaderies, en canvi, encara busca aquest acord. Mentre no ho aconsegueixi, continuarem veient dues velocitats a la mateixa ciutat i una sostenibilitat que perd davant del curt termini.<\/p>\n

El diagn\u00f2stic ja \u00e9s sobre la taula i el repte no \u00e9s tecnol\u00f2gic. La pregunta ara \u00e9s: qui s’atreveix a moure fitxa primer?<\/strong><\/p>\n

<\/p>\n

Veure publicaci\u00f3 a Diario Responsable<\/a><\/div>\n
<\/div>\n
\"\"<\/a><\/div>\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Per Jorge R\u00edos, CEO d’Etecnic Mobilitat El\u00e8ctrica Fa unes setmanes vaig assistir a la fira NME de Mil\u00e0, dedicada al transport de persones. Em va sorprendre la seva atmosfera: tranquil\u00b7la, silenciosa i altament professional. Els qui est\u00e0vem all\u00e0 \u00e9rem, majorit\u00e0riament, perfils t\u00e8cnics: operadors, enginyers i responsables de flota enfocats a resoldre reptes concrets. El m\u00e9s impressionant va ser constatar la maduresa en l’electrificaci\u00f3 […]<\/p>\n","protected":false},"author":257,"featured_media":29928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[901,22,718],"tags":[],"class_list":["post-31988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vive-etecnic-ca","category-noticies","category-premsa"],"yoast_head":"\nTransport urb\u00e0: Dues velocitats en la mateixa ciutat<\/title>\n<meta name=\"description\" content=\"Per qu\u00e8 l'electrificaci\u00f3 del transport urb\u00e0 avan\u00e7a a dues velocitats i el repte econ\u00f2mic que frena la sostenibilitat en les mercaderies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etecnic.es\/ca\/noticies\/electrificacion-transporte-personas-mercancias\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transport urb\u00e0: Dues velocitats en la mateixa ciutat\" \/>\n<meta property=\"og:description\" content=\"Per qu\u00e8 l'electrificaci\u00f3 del transport urb\u00e0 avan\u00e7a a dues velocitats i el repte econ\u00f2mic que frena la sostenibilitat en les mercaderies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/etecnic.es\/ca\/noticies\/electrificacion-transporte-personas-mercancias\/\" \/>\n<meta property=\"og:site_name\" content=\"Etecnic - 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