{"id":21820,"date":"2023-11-20T10:14:18","date_gmt":"2023-11-20T10:14:18","guid":{"rendered":"https:\/\/etecnic.es\/sin-categoria-ca\/entrevista-a-gustavo-mezquita-new-business-development-manager-en-etecnic\/"},"modified":"2023-11-20T10:46:50","modified_gmt":"2023-11-20T10:46:50","slug":"entrevista-a-gustavo-mezquita-new-business-development-manager-a-etecnic","status":"publish","type":"post","link":"https:\/\/etecnic.es\/ca\/noticies\/viu-etecnic\/entrevista-a-gustavo-mezquita-new-business-development-manager-a-etecnic\/","title":{"rendered":"Entrevista a Gustavo Mesquita, New Business Development Manager a Etecnic"},"content":{"rendered":"
<\/span><\/div>

Entrevista a Gustavo Mesquita, New Business Development Manager a Etecnic<\/b><\/span><\/h1><\/h1><\/div>

Aquesta setmana entrevistem<\/span> Gustavo Mezquita<\/a>, qui despr\u00e9s de 20 anys dedicats a la construcci\u00f3 i manteniment de benzineres, s’ha unit aquest any a l’equip d’Etecnic com a New Business Development Manager nacional.<\/span><\/p>\n

Gustavo decideix apostar per l’acc\u00e9s a una mobilitat a l’abast de tothom. Per aix\u00f2, decideix sumar-se a Etecnic i expandir la realitat d’una mobilitat el\u00e8ctrica sostenible, intel\u00b7ligent i rendible per tot el pa\u00eds. Segons ell, \u201cla mobilitat el\u00e8ctrica \u00e9s un esgra\u00f3 m\u00e9s que ens permetr\u00e0 viure millor<\/strong>\u201d.<\/span><\/p>\n<\/div>

<\/div>
<\/div>

Bon dia Gustavo,<\/b><\/span><\/h2>\n

Quan vas incorporar-te a l’empresa fa uns mesos, et vam preguntar per qu\u00e8 havies triat treballar a Etecnic, i aquesta va ser la teva resposta:<\/b><\/span><\/p>\n

”Etecnic \u00e9s sens dubte un actor principal a l’immediat nou escenari de mobilitat a Espanya”<\/em><\/span><\/p><\/h5><\/div>

Passat i present<\/b><\/span><\/h2><\/h5><\/div>
    \n
  1. Sabem que has dedicat tota la teva vida professional a les estacions de servei, qu\u00e8 et va motivar a canviar cap a solucions d’electrificaci\u00f3 del transport i quin impacte esperes tenir?<\/strong><\/span><\/li>\n<\/ol>\n

    Realment a mi no em motiva la descarbonitzaci\u00f3 del transport, aix\u00f2 ho tenim tots com a objectiu, ning\u00fa vol contaminar. El que em motiva \u00e9s que hi continu\u00ef havent un acc\u00e9s a la mobilitat per a tothom, per\u00f2 amb un producte que jo considero superior que \u00e9s el vehicle el\u00e8ctric. Superior en el sentit que l’experi\u00e8ncia de l’usuari \u00e9s m\u00e9s agradable i millor. Per mi la descarbonitzaci\u00f3 n’\u00e9s una conseq\u00fc\u00e8ncia, ja que contaminarem menys.<\/span><\/p>\n

    Al final, el terme ”descarbonitzaci\u00f3” pot arribar a perjudicar el vehicle el\u00e8ctric, perqu\u00e8 \u00e9s un argument que pol\u00edticament es mal utilitza i es polaritzen les opinions. Jo donaria m\u00e9s import\u00e0ncia a l’experi\u00e8ncia d’usuari, perqu\u00e8 \u00e9s clarament diferent amb un vehicle el\u00e8ctric.<\/span><\/p>\n

    Per mi un dels principals avantatges de treballar a Etecnic \u00e9s que es facilita la transici\u00f3, procurant que una part essencial com \u00e9s la rec\u00e0rrega, arribi a quotes altes quant a desplegament i abast d’usuari. Sense aix\u00f2 \u00e9s impossible que el vehicle el\u00e8ctric s’integri al 100%.<\/span><\/p>\n<\/div>

      \n
    1. Parlant de solucions per a benzineres, quines lli\u00e7ons apreses del teu rol anterior has aplicat a la teva nova posici\u00f3?<\/span><\/strong><\/span><\/li>\n<\/ol>\n

      Si soc expert en alguna cosa, \u00e9s en benzineres convencionals, perqu\u00e8 porto m\u00e9s de 20 anys dedicats a la construcci\u00f3 i el manteniment d’aquestes. Sobretot en benzineres que s\u00f3n propietat d’empreses familiars i petits empresaris, no de grans petrolieres. I \u00e9s que les benzineres s\u00f3n una part essencial en aix\u00f2, perqu\u00e8 estan distribu\u00efdes d’una manera natural amb accessos funcionant amb els que creen una xarxa essencial en la mobilitat.<\/span><\/p>\n

      Entendre els problemes que tenen aquests empresaris tamb\u00e9 \u00e9s clau per intentar acostar-los la mobilitat el\u00e8ctrica de manera que sigui econ\u00f2micament interessant per a ells. Ja no perqu\u00e8 t’obligui un reial decret, que tamb\u00e9, sin\u00f3 perqu\u00e8 vegin l’oportunitat d’instal\u00b7lar un carregador que els generi ingressos. Ara mateix no ho consideren rendible perqu\u00e8 no hi ha un nivell de demanda tan alt com el que troben a la gasolina i aquesta \u00e9s la principal resist\u00e8ncia que trobo quan faig les visites, per\u00f2 la meva feina \u00e9s presentar-los altres models de negoci, diferents possibilitats amb tercers inversors amb qui treballem perqu\u00e8 els ofereixin condicions interessants per a ells,… realment tot m’ha servit per ajudar les gasolineres que entenguin la mobilitat el\u00e8ctrica i poder desenvolupar el negoci d’Etecnic, que \u00e9s la meva principal funci\u00f3.<\/span><\/p>\n

      Etecnic pot demostrar que un carregador s\u00ed que pot ser rendible, nom\u00e9s cal la demanda adequada.<\/span><\/p>\n<\/div>

      <\/div>
      <\/div>

      Estrat\u00e8gia i visi\u00f3<\/b><\/span><\/h2><\/h5><\/div>
        \n
      1. Etecnic s’expandeix a ritmes de gegant, quins reptes teniu per davant a escala nacional?<\/strong><\/span><\/li>\n<\/ol>\n

        Hi ha un repte que \u00e9s el que em motiva m\u00e9s: transmetre a nivell nacional qu\u00e8 \u00e9s Etecnic.<\/span><\/p>\n

        Etecnic t\u00e9 una capacitat t\u00e8cnica i ofereix una quantitat de solucions adaptables a diferents verticals (ajuntaments, governs, hotels, estacions de servei, etc). Tenim la capacitat d’estudiar cadascun dels casos i oferir-los el que m\u00e9s els pot interessar i fer que la mobilitat el\u00e8ctrica sigui una realitat.<\/span><\/p>\n

        El meu repte \u00e9s transmetre per tot Espanya aquesta capacitat i desplegament t\u00e8cnic que t\u00e9 Etecnic, mostrar-ho com el que \u00e9s: una soluci\u00f3 completament integrada. Al final \u00e9s una plataforma d’explotaci\u00f3 de carregadors que compta amb un proc\u00e9s d’enginyeria i instal\u00b7laci\u00f3 propi i \u00fanic.<\/span><\/p>\n<\/div>

          \n
        1. Madrid \u00e9s una ciutat amb moltes oportunitats i compet\u00e8ncia. Com planeges diferenciar Etecnic en aquest mercat?<\/strong><\/span><\/li>\n<\/ol>\n

          El que \u00e9s bo d’Etecnic \u00e9s que \u00e9s completament independent, pot mantenir una bona objectivitat a l’hora d’oferir la millor soluci\u00f3. Etecnic sempre oferir\u00e0 el carregador que encaixi m\u00e9s en el projecte concret que estiguem treballant sense dependre de cap stakeholder ni grup d’inversi\u00f3 ni factor que faci tirar cap a una soluci\u00f3 o una altra d’una manera interessada.<\/span><\/p>\n

          Al final, com a empresa, venem una soluci\u00f3 tecnol\u00f2gica pr\u00f2pia que integra una s\u00e8rie de productes y serveis de tercers com poden ser els fabricants de carregadors, p\u00e8rgoles o altres tipus d’aplicacions\u2026 que posen sempre el client al centre. Etecnic cuida els clients guiant-los i assessorant-los com si f\u00f3ssim part d’un mateix negoci.<\/span><\/p>\n

          Les claus al final s\u00f3n: objectivitat i capacitat t\u00e8cnica.<\/span><\/p>\n<\/div>

            \n
          1. Explica’ns com planteges el Tour Etecnic 360 en col\u00b7laboraci\u00f3 amb \u201cun caf\u00e8 amb CEEES\u201d.<\/strong><\/span><\/li>\n<\/ol>\n

            Des de CEEES em van donar aquesta oportunitat i per descomptat la vam acceptar. En total s\u00f3n cinc o sis tours<\/em> que duren uns quatre dies cadascun en els quals visitem diferents associacions provincials i podem dirigir-nos a empresaris, benzineres i diferents agents als quals els pot interessar la mobilitat d’avui. \u00c9s un bon moment per presentar Etecnic i totes les solucions integrals que oferim.<\/span><\/p>\n

            Hi ha una s\u00e8rie de mantres i clix\u00e9s que acompanyen la mobilitat el\u00e8ctrica, i aquest tipus de jornades ens permeten trencar aquests est\u00e0ndards que es van estenent i que no s\u00f3n reals. Considero que s\u00f3n jornades for\u00e7a interessants i la veritat \u00e9s que \u00e9s una bona oportunitat.<\/span><\/p>\n

            El primer que vam fer va ser de l’11 al 15 de setembre i ens vam despla\u00e7ar per La Rioja, Navarra, Bilbao, Santander i Valladolid. Va ser una oportunitat fant\u00e0stica per poder donar a con\u00e8ixer el servei integral que ofereix Etecnic.<\/span><\/p>\n

            El segon Tour el farem del 27 al 30 de novembre i ens despla\u00e7arem per Toledo, Seg\u00f2via, \u00c0vila i Lle\u00f3. Si alg\u00fa est\u00e0 interessat a assistir-hi, nom\u00e9s cal fer clic a la prov\u00edncia que desitgi i sol\u00b7licitar una targeta de visita:<\/span><\/p>\n

            https:\/\/ceees.com\/ya-sabemos-on-y-cuando-nos-prendrem-los-proximos-cafes-2\/<\/a><\/span><\/p>\n<\/div>

              \n
            1. Quines refer\u00e8ncies, instal\u00b7lades en el passat a Madrid, us ajuden quan parleu amb empreses locals?<\/strong><\/span><\/li>\n<\/ol>\n

              Hi ha projectes d’Etecnic a Madrid que realment tenen molt de pes i generen molta confian\u00e7a com \u00e9s el de Mutua Madrile\u00f1a, tamb\u00e9 podria ser el del Centre Comercial Oasis.<\/span><\/p>\n

              Etecnic t\u00e9 projectes que s\u00f3n gaireb\u00e9 ic\u00f2nics en mobilitat el\u00e8ctrica, haver treballat amb empreses tan importants i que tot hagi sortit b\u00e9 ajuda molt a transmetre el nostre missatge.<\/span><\/p>\n<\/div>

              <\/div>
              <\/div>

              Equip i cultura empresarial<\/b><\/span><\/h2><\/h5><\/div>
                \n
              1. Quin consell donaries a aquells que estiguin considerant un canvi similar en la seva carrera professional, passant d’un camp m\u00e9s tradicional a un de centrat en la sostenibilitat i la descarbonitzaci\u00f3?<\/strong><\/span><\/li>\n<\/ol>\n

                Quan vaig acabar amb el meu projecte anterior tenia molt clar que volia continuar dedicant-me a la mobilitat perqu\u00e8 \u00e9s una cosa meravellosa i tots haur\u00edem de tenir acc\u00e9s a despla\u00e7ar-nos on sigui. Per mi \u00e9s un dels pilars del benestar.<\/span><\/p>\n

                Quan em vaig plantejar quin podria ser el futur de la mobilitat, vaig analitzar possibilitats que tenia damunt la taula en temes d’hidrogen, vaig analitzar tamb\u00e9 seguir en combustibles l\u00edquids lligats al motor de combusti\u00f3, i al final vaig adonar-me que la mobilitat el\u00e8ctrica era una realitat i que est\u00e0vem ja en una fase avan\u00e7ada de desplegament. No cal inventar gaire m\u00e9s sin\u00f3 millorar el que hi ha.<\/span><\/p>\n

                Per mi la mobilitat el\u00e8ctrica \u00e9s un esgra\u00f3 m\u00e9s que ens permetr\u00e0 viure millor.<\/span><\/strong><\/p>\n

                Qualsevol que es plantegi un canvi professional, jo li diria que pensi a evolucionar, en qu\u00e8 es trobar\u00e0 en el futur quan fem passos endavant, en com vol contribuir a millorar la societat del dem\u00e0, la societat que es trobaran els teus fills. Tamb\u00e9 cal treballar a gust, en un \u00e0mbit que t’apassioni, en un projecte en qu\u00e8 creus de deb\u00f2 i en el meu cas a Etecnic aix\u00f2 \u00e9s un repte complet.<\/span><\/p>\n<\/div>

                <\/div>

                Gustavo, moltes gr\u00e0cies per compartir la teva experi\u00e8ncia i visi\u00f3 amb nosaltres. Estem emocionats de veure com Etecnic es desenvolupa nacionalment gr\u00e0cies a la teva feina. Junts compartim el mateix objectiu: millorar la societat del dem\u00e0, fent-la m\u00e9s sostenible i intel\u00b7ligent.<\/span><\/p>\n<\/div>

                <\/div>
                <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":261,"featured_media":21809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[687,718],"tags":[],"class_list":["post-21820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viu-etecnic","category-premsa"],"yoast_head":"\nEntrevista a Gustavo Mesquita, New Business Development Manager a Etecnic<\/title>\n<meta name=\"description\" content=\"Entrevistem Gustavo Mezquita, qui despr\u00e9s de 20 anys dedicats a benzineres, s'uneix a Etecnic com a New Business Development Manager.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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