{"id":21072,"date":"2023-09-18T10:29:24","date_gmt":"2023-09-18T10:29:24","guid":{"rendered":"https:\/\/etecnic.es\/sin-categoria-ca\/entrevista-michael-arroyave-nuevo-delegado-etecnic-en-madrid\/"},"modified":"2023-09-18T11:00:35","modified_gmt":"2023-09-18T11:00:35","slug":"entrevista-michael-arroyave-nou-delegat-etecnic-en-madrid","status":"publish","type":"post","link":"https:\/\/etecnic.es\/ca\/noticies\/entrevista-michael-arroyave-nou-delegat-etecnic-en-madrid\/","title":{"rendered":"Entrevista a Michael Arroyave, nuevo Delegado de Etecnic en Madrid"},"content":{"rendered":"
<\/span><\/div>

Entrevista a Michael Arroyave, nou Delegat d’Etecnic a Madrid<\/span><\/b><\/span><\/h1><\/h1><\/div>

Aquesta setmana entrevistem Michael Arroyave, recentment nomenat Delegat d’Etecnic a Madrid. Des de la seva incorporaci\u00f3 a l’empresa, Michael ha sabut adaptar-se i assumir responsabilitats clau, brindant un valor afegit a la firma i als clients.<\/p>\n

En aquesta entrevista, ens submergim en la traject\u00f2ria, la visi\u00f3 i els desafiaments del Michael, buscant comprendre la seva estrat\u00e8gia per enfortir i expandir la pres\u00e8ncia d’Etecnic a la capital espanyola. Michael ens d\u00f3na una perspectiva completa del rol i el futur de l’empresa a Madrid.<\/p>\n<\/div>

<\/div>
Bon dia Michael,<\/span><\/strong><\/h5><\/div>

Quan vas incorporar-te a l’empresa fa uns mesos, et vam preguntar per qu\u00e8 havies triat treballar a Etecnic, i aquesta va ser la teva resposta:<\/strong><\/span><\/p>\n

\u2018\u2019La mobilitat el\u00e8ctrica creix de manera exponencial i ETECNIC \u00e9s una empresa molt din\u00e0mica que ja \u00e9s l\u00edder, a m\u00e9s compta amb una cultura molt rica i una perspectiva de futur immillorable.\u2019\u2019<\/em><\/strong><\/span><\/p>\n

S\u00ed, ja fa 4 mesos que vaig entrar a Etecnic i segueixo amb la mateixa idea.<\/span><\/p>\n<\/div>

<\/div>
Paper i funcions a Madrid<\/b><\/span><\/h5><\/div>
    \n
  1. \n
    Sabem que el teu paper com a Madrid inclou una muntanya de funcions i reptes espectaculars, podries explicar-nos quina \u00e9s la teva principal responsabilitat com a delegat d’Etecnic a Madrid?<\/strong><\/h6>\n<\/li>\n<\/ol>\n

    ”Ser el contacte comercial amb totes les iniciatives de mobilitat i projectes que es generen a la comunitat de Madrid”.<\/span><\/p>\n

    Originalment, jo venia com a ”delegat de Madrid”, per\u00f2 la meva experi\u00e8ncia m’ha portat a assumir el rol de Responsable d’Operacions (COO), ja que era el que necessitava l’empresa en aquell moment, a m\u00e9s es complementa molt b\u00e9 amb el c\u00e0rrec de Delegat de Madrid. De manera que, no nom\u00e9s faig una prospecci\u00f3 de clients (\u00e9s a dir, segmentar el mercat i saber qui s\u00f3n els clients que m\u00e9s encaixen en l’estrat\u00e8gia d’Etecnic), sin\u00f3 que aprofito aquesta experi\u00e8ncia operativa en saber com manejar tota l’operaci\u00f3 de carregadors, manteniments, engegades, configuracions i sobretot una revisi\u00f3 di\u00e0ria que \u00e9s el que ens d\u00f3na un gran plus davant dels nostres clients, tant empreses com rec\u00e0rrega p\u00fablica.<\/span><\/p>\n

    Saber qu\u00e8 passa en el dia a dia dels carregadors \u00e9s clau i haver-ho fet tan b\u00e9 a Catalunya ens dona un gran avantatge a Madrid.<\/span><\/p>\n<\/div>

    <\/div>
      \n
    1. \n
      Pel que fa a les metes de l’empresa, quins s\u00f3n els teus objectius clau en aquesta nova posici\u00f3?<\/strong><\/span><\/h6>\n<\/li>\n<\/ol>\n

      Replicar a Madrid el reconeixement, la pres\u00e8ncia i la posici\u00f3 que tenim a Catalunya.<\/span><\/p>\n

      \u00c9s a dir, que ens reconeguin no nom\u00e9s per la capil\u00b7laritat d’infraestructura de punts de rec\u00e0rrega a la via p\u00fablica a Catalunya, sin\u00f3 com una empresa capa\u00e7 d’ajudar els clients a la resta d’Espanya amb la seva electrificaci\u00f3, infraestructura de punts de rec\u00e0rrega, operaci\u00f3 amb la gesti\u00f3 i el cobrament de rec\u00e0rregues que ja opera a Madrid i a la resta d’Espanya.<\/span><\/p>\n<\/div>

      <\/div>
        \n
      1. \n
        Quins desafiaments espec\u00edfics trobes al mercat madrileny comparat amb altres regions?<\/span><\/strong><\/h6>\n<\/li>\n<\/ol>\n

        A Catalunya els darrers anys s’ha apostat pels organismes p\u00fablics fins arribar a un 50% ajuntaments i 50% empreses.<\/span><\/p>\n

        A Madrid i a la resta d’Espanya, l’estrat\u00e8gia \u00e9s diferent. Ens enfoquem a empreses privades com poden ser a flotes, hotels o empreses farmac\u00e8utiques, de retail, centres comercials o estacions de servei. En aquest darrer segment, hi t\u00e9 molt a veure el meu company Gustavo Mesquita. Ell t\u00e9 molta experi\u00e8ncia al sector de les benzineres.<\/span><\/p>\n

        A nivell del dia a dia, jo em centrar\u00e9 al mercat madrileny, mentre que Gustavo s’encarregar\u00e0 de la resta del pa\u00eds. Tot i que sempre ens recolzarem m\u00fatuament.<\/span><\/p>\n<\/div>

        <\/div>
          \n
        1. \n
          Com ha estat la teva experi\u00e8ncia treballant amb l’equip de Reus?<\/span><\/strong><\/h6>\n<\/li>\n<\/ol>\n

          L’experi\u00e8ncia a Reus ha estat bon\u00edssima perqu\u00e8 tenen molta experi\u00e8ncia, tant des del punt de vista operatiu (del qual estic a c\u00e0rrec) com des del punt de vista de software.<\/span><\/p>\n

          El software SaaS de creaci\u00f3 pr\u00f2pia, de nom EVcharge, d\u00f3na una capacitat enorme a Etecnic. Sempre que es necessiten noves funcionalitats tant a l’EVcharge App com a la plataforma web EVcharge Manager, detecci\u00f3 d’errors i altres funcions, tenim un equip molt preparat per fer front, proposar un pla efectiu i en un temps m\u00e9s curt del que \u00e9s habitual ho tenim solucionat.<\/span><\/p>\n

          A m\u00e9s, el departament comercial ha aconseguit tancar i fidelitzar els \u00faltims anys m\u00e9s de 210 ajuntaments amb m\u00e9s de 400 punts de rec\u00e0rrega, 100 dels quals de rec\u00e0rrega r\u00e0pida de 50 kW.<\/span><\/p>\n

          En general, el meu pas per Reus ha consistit a aprendre com es fan les coses i complementar-ho amb l’experi\u00e8ncia que jo ja tenia en mobilitat el\u00e8ctrica en els meus rols passats a diverses empreses d’energia com Celsia a Col\u00f2mbia, des del desenvolupament de nous productes fins a la segmentaci\u00f3 de mercat, relaci\u00f3 amb comercials i t\u00e8cnics, introducci\u00f3 a certes verticals early adopters en mobilitat el\u00e8ctrica. etc.<\/span><\/p>\n

          Me’n vaig a Madrid amb moltes ganes de treballar en el que necessita el mercat espanyol, \u00e9s un repte per a mi i per a Etecnic.<\/span><\/p>\n<\/div>

          <\/div>
          <\/div>

          Estrat\u00e8gia i Visi\u00f3:<\/b><\/span><\/p>\n

          \n
          <\/div>\n<\/div><\/h5><\/div>
            \n
          1. \n
            Madrid \u00e9s una ciutat amb moltes oportunitats i compet\u00e8ncia. Com planeges diferenciar Etecnic en aquest mercat?<\/span><\/strong><\/h6>\n<\/li>\n<\/ol>\n

            Etecnic no t\u00e9 limitacions ni exclusivitats amb cap fabricant de punts de rec\u00e0rrega, de manera que sempre podem oferir el maquinari que s’adapta millor a cada situaci\u00f3. La nostra experi\u00e8ncia, basada en el coneixement de l’enginyeria, la mobilitat el\u00e8ctrica i vertical de client, ens permet lliurar una soluci\u00f3 clau en m\u00e0 que s’adapti al model de negoci que desitja el client.<\/span><\/p>\n

            A m\u00e9s, oferim tots els serveis que es poden trobar en el proc\u00e9s: visita inicial, revisi\u00f3 t\u00e8cnica, oferta amb ajuts de MOVES, posada en marxa, posteriorment activaci\u00f3 del programari, de tot el manteniment, servei de teleassist\u00e8ncia, comunicaci\u00f3 i infografies\u2026 Molt poques empreses a Espanya saben i poden oferir tots els passos i aquest \u00e9s el gran avantatge en un mercat tan competitiu.<\/span><\/p>\n<\/div>

            <\/div>
            <\/div>
            Equip i Cultura Empresarial:<\/b><\/span><\/h5><\/div>
              \n
            1. \n
              \u00bfHi ha plans per expandir o refor\u00e7ar l’equip en el futur proper?<\/strong><\/span><\/h6>\n<\/li>\n<\/ol>\n

              Inicialment, volem enfocar-nos a la Comunitat de Madrid. Depenent de les oportunitats, projectes i els clients necessitarem una persona o una altra.<\/span><\/p>\n

              Ara mateix, tenim oberta la posici\u00f3 de t\u00e8cnic comercial. La meva recomanaci\u00f3, seguir-nos a Linkedin, on publicarem totes les noves oportunitats.<\/span><\/p>\n

              El pla d’incorporaci\u00f3 \u00e9s que primer estigui almenys 2 setmanes a Reus per entendre la cultura de l’empresa i la manera de treballar amb els diferents departaments de comercial, software, administraci\u00f3, m\u00e0rqueting…<\/span><\/p>\n

              B\u00e0sicament, perqu\u00e8 aquest professional ser\u00e0 la cara de l’empresa quan vulgui vendre, instal\u00b7lar o reparar un punt de rec\u00e0rrega i \u00e9s important que representi b\u00e9 l’empresa i la seva filosofia escalable, \u00e0gil i basada en la gesti\u00f3 de les dades de mobilitat el\u00e8ctrica.<\/span><\/p>\n

              Aix\u00ed com tamb\u00e9 cal aprendre quines marques de carregadors utilitzem regularment, com es fa el manteniment, com es troben i solucionen els errors,… Realment qualsevol altra posici\u00f3 que entri a l’empresa, crec que cal que vagi a Reus a con\u00e8ixer com \u00e9s Etecnic, com \u00e9s la seva gent i com s\u00f3n les seves oficines, que vegi tots i cadascun dels detalls del proc\u00e9s, a m\u00e9s del laboratori R+D que estem muntant a Reus que ser\u00e0 important\u00edssim per abordar projectes d’innovaci\u00f3 i tecnologia per als nostres clients.<\/span><\/p>\n<\/div>

              <\/div>

              Michael, moltes gr\u00e0cies per compartir la vostra experi\u00e8ncia i visi\u00f3 amb nosaltres. Estem emocionats de veure com Etecnic es desenvolupa i creix sota el teu lideratge a Madrid.<\/span><\/p>\n

              Et desitgem molt d’\u00e8xit en aquesta nova etapa!<\/span><\/p>\n<\/div>

              <\/div>
              <\/div>
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